The codebook when it comes to bigger research ended up being based significantly from the factors manufactured by Kunkel

The codebook when it comes to bigger research ended up being based significantly from the factors manufactured by Kunkel

Not absolutely all product that has been taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, in addition to all types of commercials as well as other promotions ( e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed separately because of their unique traits and they are maybe maybe not reported here. The analyses provided in this paper, but, do are the nonmusic video clip programming from cable music entertainment channels including talk programs, variety/comedy shows, and truth programs. In addition, reveals that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the last test when it comes to 2002 2003 period included 1,439 unique system episodes. The test for the 2nd content analysis ended up being notably bigger than the very first 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence into the sampling plan, extra taping had been needed when, as an example, brand brand new programs entered the autumn lineup following the beginning of the year to replace for cancelled programs or as soon as the time and time slot for a series ended up being changed.


The codebook when it comes to bigger research had been based considerably on the factors produced by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on exact exact exact same intercourse behavior that is intimate sexual talk pertaining to nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene once the main device of analysis, our content analyses involved coding for intimate content in 2 minute periods of program time. Because scenes differ significantly in total and, hence, try not to provide a consistent product of measure to make evaluations across programs, we utilized a regular coding device centered on time. Coding news development in designated time intervals has been utilized often by other scientists conducting analyses that are content different system genres including movies, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse ended up being defined as any depiction of sex, intimately suggestive behavior, or any speak about sex or sexual intercourse. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications associated with relationship and relationships, that have been maybe perhaps not coded. As an example, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Same intercourse intimate behavior

Every 2 moment period that were coded as containing a minumum of one style of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual intercourse depicted, as well as other intimate behavior 2 ended up being additionally examined for the presence of exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period took place between a couple of this sex that is same.

Explore nonheterosexual intimate dilemmas

Each 2 minute period that was coded as containing a minumum of one example of talk through the intimate talk groups found in the key coding task ( ag e.g., feedback about own/others’ intimate actions or passions, explore sexual activity which have currently occurred, speak about sex crimes) has also been coded for whether some of the sexual talk pertaining to nonheterosexuals. Because of this product, programmers once again utilized a yes/no response format to point whether any of the talk that is sexual the intimate passions or issues of nonheterosexual people. Most frequently, such commentary pertaining to gays and lesbians, although periodically they certainly were related to bisexuals.

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